Welcome to the official website of the research project, ‘The rise of ethical consumption in Australia: from the margins to the mainstream’.

This project is funded for three years (2013-15) under the Australian Research Council’s Discovery Project scheme, and is based at RMIT University in Melbourne, Australia. (more…)

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Do the right thing: how brands are embracing humane capitalism

To date, many “marketing for good” campaigns fail to answer two fundamental questions: “How does this involve the consumer?” and the perennial marketing favourite: “What’s in it for me?” A significant cultural change is afoot and, five years from now, the worst extremes of certain industrial practices, such as battery farming, may seem like a horrific relic of a bygone age. Source: Campaign Magazine

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The limit of labels: ethical food is more than consumer choice

Over the past hundred years, industrial agriculture and the globalised food system have produced cheaper, longer lasting and more diverse food items. We can now enjoy tropical fruits in winter, purchase whole chickens at the price of a cup of coffee, and eat fresh bread long after it was baked. Source: The Conversation

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Making Human Hamburgers: Bioethics and the Yuck Factor

Originally termed by Dr. Arthur Caplan, the “yuck factor” was popularized by Dr. Leon Kass in 1997 when he described his position against cloning human beings. Dr. Kass defined the bioethical “yuck factor” as an intuitive response rather than a reasoned, ethical or moral violation by a new technology. Source: Scientific American

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Tastes like moral superiority

Food choice has become a moral morass as consumers are bombarded with confusing messages about what makes food “good” or “bad” and what they should or shouldn’t buy, writes Adelaide University professor Rachel A Ankeny. Source: InDaily

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Inside the world’s biggest cloning factory in China

Boyalife Group and its partners are building the giant plant in the northern Chinese port of Tianjin, where it is due to go into production within the next seven months and aims for an output of one million cloned cows a year by 2020. Source: News.com.au