Levi’s Is Radically Redefining Sustainability

For Paul Dillinger, head of global product innovation at Levi Strauss & Co, it’s not enough to simply plant a few trees to offset carbon dioxide or use less toxic dyes. To make a real impact in the world, you need to help change the way people think about clothes.

Levi’s has always been a leader in sustainability. In 1991, it established “terms of engagement” that laid out the brand’s global code of conduct throughout its supply chain.

Source: Fast Company