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What’s a brand got to do to be ethical these days?

The rise of the conscious consumer has been increasing rapidly over the past years, forcing brands to re-evaluate their ethical stance and to incorporate purpose and CSR into their approach. But is this now enough in the modern day to gain consumers’ trust?

Source: The Drum

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Consumers will pay more for social responsibility

A growing number of mainstream consumers say they will pay more for food and beverage products produced by socially and environmentally responsible companies, said Maryellen Molyneaux, president and managing partner at Natural Marketing Institute.

Source: Meat and Poultry

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Why Kiwis are embracing minimalism

An Otago University study into consumer attitudes and choices running since 1979 has identified a marked increase in the numbers of so-called “progressive” consumers who make buying decisions based on their impact on the environment and other people. In the past decade this progressive consumer group has more than doubled in size to the point where one in five of the study’s 2000 subjects share the view.


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The myth of the ethical shopper

For a generation now, buying better has been one of our most potent forms of protest. Who doesn’t want to believe that he can rescue Manisha from misery simply by purchasing the right T-shirt?

Source: Huffington Post

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Do our ethical convictions need to go on holiday when we do?

The latest mutation of Western capitalism is a kind of experiential capitalism. Fuelled by our need to ‘capture’ our lives on social media, experiential capitalism is all about indulging in memorable – which is to say, sharable – experiences that frequently boast an ethical dimension.

Whatever one makes of these trends, they do end up sending us back to first principles: What are holidays for? What ethical considerations ought to constrain trips to remote and overseas communities?

Source: ABC Australia

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Child labour and palm oil lend chocolate Easter eggs a bitter taste

In the colourful confectionery aisle of a supermarket, science teacher Jessie Tulett is on the hunt for Easter eggs. They’re not hard to find. The challenge is to find some free of child labour and palm oil.

Tulett is among a growing number of ethical consumers looking beyond the shiny packaging and seeking to buy chocolate made without the use of child, forced or trafficked labour, and palm oil, an ingredient linked with deforestation, animal cruelty and climate change.

Source: The Islander Online