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Why Kiwis are embracing minimalism

An Otago University study into consumer attitudes and choices running since 1979 has identified a marked increase in the numbers of so-called “progressive” consumers who make buying decisions based on their impact on the environment and other people. In the past decade this progressive consumer group has more than doubled in size to the point where one in five of the study’s 2000 subjects share the view.


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The myth of the ethical shopper

For a generation now, buying better has been one of our most potent forms of protest. Who doesn’t want to believe that he can rescue Manisha from misery simply by purchasing the right T-shirt?

Source: Huffington Post

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Do our ethical convictions need to go on holiday when we do?

The latest mutation of Western capitalism is a kind of experiential capitalism. Fuelled by our need to ‘capture’ our lives on social media, experiential capitalism is all about indulging in memorable – which is to say, sharable – experiences that frequently boast an ethical dimension.

Whatever one makes of these trends, they do end up sending us back to first principles: What are holidays for? What ethical considerations ought to constrain trips to remote and overseas communities?

Source: ABC Australia

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Child labour and palm oil lend chocolate Easter eggs a bitter taste

In the colourful confectionery aisle of a supermarket, science teacher Jessie Tulett is on the hunt for Easter eggs. They’re not hard to find. The challenge is to find some free of child labour and palm oil.

Tulett is among a growing number of ethical consumers looking beyond the shiny packaging and seeking to buy chocolate made without the use of child, forced or trafficked labour, and palm oil, an ingredient linked with deforestation, animal cruelty and climate change.

Source: The Islander Online

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Beef sustainability nutted out

Consensus appears widespread that the four key areas of environmental stewardship, economic resilience, people and the community and animal welfare are where Australia’s beef industry needs to focus to ensure sustainability credentials going forward.

Source: Queensland Country Life

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Levi’s Is Radically Redefining Sustainability

For Paul Dillinger, head of global product innovation at Levi Strauss & Co, it’s not enough to simply plant a few trees to offset carbon dioxide or use less toxic dyes. To make a real impact in the world, you need to help change the way people think about clothes.

Levi’s has always been a leader in sustainability. In 1991, it established “terms of engagement” that laid out the brand’s global code of conduct throughout its supply chain.

Source: Fast Company

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The woman whose mum inspired her to track ethical food

Jessie Baker thanks her mother for the inspiration to start her company, Provenance.
Set up just a few years ago, Provenance says it is lighting a fire under the retail world.
The company is based around an app which allows retailers and customers to see where a product comes from, from its origins to its point of sale.

Source: BBC

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The Body Shop Got Ethical Consumption Wrong

An activist business can be wildly successful for a while, but it gets hard to stand out when everybody else adopts the same values and mantras. That may help explain French cosmetics giant L’Oreal’s reported interest in selling The Body Shop after 10 years of owning the revolutionary store chain and product line.

Source: Bloomberg